Customer loyalty programs 
05 December 2023 / Blog

Customer loyalty programs 

Based on Invesp analysis, acquiring a new customer costs five times as much as retaining an existing one. It is therefore important for small businesses to be able to convert one-time customers into loyal buyers.
Using AI in marketing
01 December 2023 / Blog

Using AI in marketing

Artificial Intelligence (AI) will generate more than $15 trillion for the global economy by 2030, according to a Price Waterhouse Cooper (PwC) study, in addition to boosting local economies by about 26%. However, it's worth considering the huge potential arising from AI, specifically the using AI in marketing.
Unraveling the Essence of Content Marketing
27 November 2023 / Blog

Unraveling the Essence of Content Marketing

Content marketing transcends traditional advertising, focusing on providing valuable, relevant content to connect authentically. As businesses navigate this ever-evolving landscape, understanding the essence of content marketing becomes paramount. 
Affiliate marketing – what is it and how to make money from it
20 November 2023 / Marketing

Affiliate marketing – what is it and how to make money from it

Affiliate marketing is a model of Internet marketing in which the advertiser (seller) delegates the implementation of marketing activities to numerous independent marketers (partners) who are paid in a “per effect” model. This means that affiliates receive a commission on any sales they generate by promoting the advertiser’s products or services. How does affiliate marketing […]
Marketing videos: a Powerful Means to Grow Your Business
10 November 2023 / Blog

Marketing videos: a Powerful Means to Grow Your Business

In today's world, where marketing videos are gaining popularity, marketing videos have become an integral part of many companies' marketing strategies. This dynamic tool allows you to capture the attention of potential customers and communicate relevant information in an attractive and understandable way. 

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Latest news

05 December 2023

Customer loyalty programs 
01 December 2023

Using AI in marketing
27 November 2023

Unraveling the Essence of Content Marketing

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